Data Management Platform Market Forecast to 2030

The data management platform is a central hub that collects huge volumes of data that is subsequently utilized by marketers and advertisers. The collected data needs to be sorted, organized, translated, and shared with the appropriate parties, including publishers, marketers, and other businesses. The data management platform has the capability to control and manage any kind of information.

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The increasing demand for better data management by marketers and advertising agencies is one of the major factors driving the growth of the data management platform market. Moreover, the data management platform can connect all the advertiser’s activity with the viewer’s data and resulting campaign into one mutual site and utilize that data to enhance future media buys and ad creatives, which is anticipated to be another major factor boosting the growth of the data management platform market.

MARKET PLAYERS

  •  Adobe
  •  Cloudera, Inc.
  •  Cxense ASA
  •  eXelate
  •  Informatica
  •  Lotame Solutions, Inc.
  •  MediaMath, Inc.
  •  Neustar, Inc.
  •  SAP SE
  •  SAS Institute Inc.
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